144. Licensing Your Art & Strategies for Standing Out with Julie Turkel
EPISODE OVERVIEW
In this episode of Corporate Quitter, the host interviews Julie Turkel, a seasoned brand licensing agent and strategy consultant, who shares valuable insights for artists and creatives on leveraging their art through licensing, partnering with brands, and building successful creative enterprises.
ABOUT JULIE
Julie Turkel is a brand licensing agent, strategy consultant, and overall champion for creative brands. With over 30 years of experience in brand licensing, and a unique ability to trend-spot rising brands and talent, Julie has taken brands from the seed stage to multi-million dollar lifestyle brands through the licensing or a partnership business model
TIME STAMPS
00:00 Welcome to Corporate Quitter: Unleashing Creativity in Business
00:12 Meet Julie Turkel: A Champion for Creative Brands
00:52 The Unconventional Path from Pre-Med to Brand Licensing
03:44 The Evolution of Licensing: From Nickelodeon to Discovery
07:00 The Birth of a Licensing Business: Navigating Market Changes
11:27 Exploring the World of Art Licensing
17:36 The Business of Brand Licensing: Insights and Opportunities
24:50 Understanding the Licensing Process: From Portfolio to Partnership
26:32 Unlocking the Art of Observation and Investment in Your Craft
28:28 Navigating Legal and Marketing Investments for Artists
30:38 The Impact of Personal Brand and Social Media on Art Licensing
32:16 Mastering Your Pitch: The Key to Differentiating Your Art
37:33 Overcoming Setbacks and Embracing a Positive Mindset
46:41 Harnessing Creativity and Collaboration in a Changing World
51:57 Final Thoughts: Embracing Service and Sharing Knowledge
LINKS
Julie Links
CQ Links